Take that, tech bros.
A savage new billboard marketing campaign from Columbia Sportswear takes goal at the Doomsday-prepping multi-billionaires of Silicon Valley who hope to survive the apocalypse in their decked-out bunkers.
“Sam, Jeff and Peter may have their bunkers. Maybe it’s time someone useful got one,” the billboard reads.
A new marketing campaign from Columbia Sportswear is taking goal at Silicon Valley’s doomsday-prepping billionaires. Columbia Sportswear
Seven of the provocative advertisements will seem across the Bay Area beginning right now, Willamette Weekly reported.
The advertisements seem to goal OpenAI CEO Sam Altman, Amazon founder Jeff Bezos and Palantir chairman Peter Thiel, each of whom are recognized to have constructed their own “doomsday bunkers” in preparation for a potential societal collapse.
A 2016 profile in The New Yorker revealed Altman to be a doomsday prepper, detailing a dialog where he said he stockpiles weapons, gold, antibiotics, batteries, water, and more, as nicely as maintains land in Big Sur he can escape to.
Bezos shelled out $79 million for a “billionaire bunker” property in Florida in 2023, while Thiel is at the moment developing an elaborate bunker at his New Zealand property.
Sam Altman, Jeff Bezos, and Peter Thiel have all reportedly bought property hoping to protect them from the apocalypse. AP Photo/Jeff Chiu
The advertisements are half of Columbia’s “Don’t Panic Room” promotion, where the model is making a gift of one free “panic room” bunker, made from a shipper container. The bunker comes with everything you’d want to survive the finish of the world: survival gear, a bunk mattress, kitchen and eating space, composting rest room, and even a robotic canine named Rocky.
The bunker also comes with a lot of Columbia gear, including jackets and footwear, as nicely as $35,000.
The advertisements are half of the model’s “Don’t Panic Room” promotion, where they’re making a gift of a free doomsday bunker. Columbia Sportswear
In order to win the bunker, followers can a video displaying their your survival expertise. Entrants will be judged on the high quality of their survival expertise, their adaptability and downside fixing, and their creativity.
And don’t fear about transportation, the fortunate winner will have the bunker delivered instantly to their residence.
Made from a delivery container, the bunker comes with survival gear, a bunk mattress, kitchen and eating space, composting rest room, and even a robotic canine named Rocky. Columbia Sportswear
The winner will also obtain a lot of Columbia jackets and footwear. Columbia Sportswear
“Since the beginning of time, people have predicted the end of the world. I don’t really buy into all that stuff,” Columbia Sportsear CEO Tim Boyle said in a promotional video.
“But since Columbia helps protect you from nature’s worst, we figured, better safe than sorry. So we’ve created the Don’t Panic Room. A real-life, 40-foot survival bunker that’s engineered for whatever.”
The fortunate winner will have the room delivered instantly to their residence. Columbia Sportswear
Columbia is accepting submissions now through November 24.
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