The ‘Disney adult’ is getting a rebrand.
Often ridiculed for their obsessive devotion to all issues Disney, the fully-grown fanatics incessantly noticed at the House of Mouse are wanting a complete lot cooler currently — brandishing tattoos and exhibiting off a much edgier model.
Ashley Wilbraham, 32, is just one among the horde of completely happy grownups noticed at the theme parks — the Los Angeles-based content material creator has branded herself “Disneyland’s bad girl,” and incessantly teases her TikTok following with her grunge-inspired suits, usually consisting of graphic tees and short-shorts.
Disney adults are fed up with being called creepy and embracing an edgier look. TikTok/@ashwilbo
“People are trying to change the narrative of the Disney adult that isn’t weird,” said one influencer. Instagram/@mousehousecustoms
“For me personally, deciding what I’m going to wear is half the excitement of a Disney day,” Wilbraham said in a latest interview with The Cut.
Her social posts have racked up over 5 million likes on the platform — where she posts critiques of Disneyland’s newest meals gadgets and hauls of Disney-inspired clothes.
Cool woman Stephanie Arant, 35, is another influencer who posts her Disney park outfit-of-the-days. Arant’s seems ruffled princess attire for stylish items like camo-print jorts, outsized tops, and ballet flats.
Disney’s “cool girl” influencers are giving younger girls a new template for how to costume in Disney parks. TikTok/@shhtephs
It’s a far cry from the conventional picture of Disney adults — who have taken their share of warmth for their nerdy, unabashed love of all issues Mickey and Minnie.
In her 2025 e-book, “Disney Adults: Exploring (And Falling In Love With) A Magical Subculture,” Disney Food Blog founder AJ Wolfe spoke of the nice lengths Disney adults go to frequent the dear parks.
“We max out our credit cards to go,” Wolfe wrote. “We count down the days until we can go again and plan obsessively about what we’re going to do, eat, wear, and experience the next time we’re there. We post on social media about how life ceases in between trips.”
“We max out our credit cards to go,” writer AJ Wolfe said of Disney adults. TikTok/@brittroqksz
Disney seems to have taken discover of the motion. TikTok/@shhtephs
Earlier this yr, California Disney grownup Toni Kulusich set off an on-line firestorm when she went viral for “stalking” park staff portraying Peter Pan in Disneyland over a interval of years.
The girl, dubbed “Peter Pan Girl” creeped viewers out, sharing movies engaged in prolonged conversations with the actors, and even giving them presents. Unrepentant, Kulusich defended her conduct.
“Seeing him makes me happy; dressing up makes me happy; going to Disneyland once a week makes me happy,” said Kulusich in an interview with WIRED.
“If people are going to hate on me, I’m not going to let it stop me. Because I know I’m not doing anything wrong,” she insisted.
After years of unhealthy press, Disney’s cool women are giving the cringey class of funseekers a funky improve.
“When people say ‘Disney-girl cool,’ they are going for the vibes,” Jackson Moehler, an Atlanta-based Disney influencer, advised The Cut.“People are trying to change the narrative of the Disney adult that isn’t weird.”
Disney seems to have taken discover of the motion.
Last yr, Disney employed streetwear designer Bobby Kim as their first-ever inventive director for merchandise.
His latest vintage-themed merchandise assortment was an immediate hit among followers, promoting out in seconds.
Disney employed its first-ever inventive director for merchandise last yr, responding to the demand for hipper merch. TikTok/@ashwilbo
“The Disney cool girl doesn’t seem to be a knock but a sense of pride,” he advised The Cut.
“It seems to say, ‘Look at how I’m dressing, how I am piecing this together, I am creating art.’”
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