They’re not seeing pink.
Target has formally crashed the ultra-exclusive Hamptons scene — but don’t expect the big-box signature scarlet bullseye to glow among the East End’s multi-million-dollar estates.
To comply with Bridgehampton’s notoriously strict business legal guidelines, the big-box hub unveiled a muted gray storefront with tidy white shingles and a matching all-white bullseye signal. In a assertion, the Minneapolis-based retailer said the design selection was “to reflect Bridgehampton’s coastal vibes.”
The new Bridgehampton Target has a white bullseye signal, per the South Fork space’s guidelines. Courtesy Target
Because of the hamlet’s legal guidelines banning brightly lit indicators, the bullseye also has no inner illumination. Instead, it’s meant to glow through some delicate overhead lights. The design scheme is mirrored inside the retail haven, where the ghastly fluorescent lights endured by most commoners have been swapped for tasteful hanging lighting fixtures surrounded by basket-woven shades across the 90,000-square-foot retailer.
The better part, according to design fiends like Feed Me founder Emily Sundberg: Custom-printed toile wallpaper starring the retailer’s beloved English bull terrier as he trots around a Hamptons horse present, previous an open bottle of native Wölffer rosé and across the well-known Beebe windmill.
It took seven years for Target to safe its first Hamptons hub, which was once the web site of a Ok-mart. Now it lies mere miles from the Bridgehampton houses of billionaires like commerce secretary Howard Lutnik and Boston Celtics co-owner Wyc Grousbeck. Madonna and Christie Brinkley are also proud residents.
The new Bridgehampton Target consists of customized wallpaper that options East End landmarks. Courtesy Target
“There truly was one site that would work for us,” said Target actual property chief Brandt Uthus in a assertion, noting the chain spent years searching down a location in the Hamptons’ only main buying middle. (Until now, native bargain-hunters had to drag themselves over an hour away to Riverhead just to seize bathroom paper in bulk.)
But even the upscale touches — including Adirondack porch chairs at the entrance and a dressing space that seems more like a yacht membership locker room — couldn’t please some social media moaners who claim to call Bridgehampton dwelling.
The dressing rooms of the new Target look like yacht membership facilities. Courtesy Target
“Some of us actually like Bridgehampton because it isn’t every other suburb in America,” said one Instagram wailer, calling the new superstore “another excuse for 500 distracted drivers to clog roads… At what point do we admit we’re destroying the very thing that made people want to live here in the first place?”
Cue the eye-roll emojis from other townies.
“Local born and raised,” wrote Southampton resident Bobby Huneken in a rebuttal. “We need this.”
Especially the customized bulldog wallpaper.
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