Twenty-time Grammy Award-winning gospel artist Kirk Franklin introduced religion, vulnerability, and a few surprising sounds to Atlanta for an intimate preview of his upcoming album, I AM WHAT I AM.
On Monday, Oct. 12, BOSSIP’s very own Lauryn Bass was on the scene at Sessions Atlanta in Uptown Records as Franklin welcomed invited company for an unique album playback forward of the venture’s Oct. 30 launch. Presented by Fo Yo Soul Recordings, TRIBL Records and Uptown Records, the night supplied an alternative to hear new music while getting a deeper understanding of the private experiences shaping his newest physique of work.
With more than three many years in gospel music, Franklin has never been afraid to push the style’s boundaries. However, I AM WHAT I AM seems to be just as much about embracing the man behind the music as it is about celebrating his signature sound.
Before the listening portion started, Franklin mirrored on spending more than a yr creating the venture and how the evolution of Black church music challenged his inventive course of.
“The Black church culture changed. The church got rid of their choirs and the music was in a space that was not my strength,” Franklin shared.
His remarks supplied perception into the challenges of navigating a altering gospel panorama while remaining linked to the musical traditions that helped set up his profession.
“I’ve never done a double album before,” Franklin continued, explaining that the venture consists of seven studio recordings showcasing a completely different facet of his artistry alongside music recorded dwell in a church setting.
As he jokingly put it, “I need a little gravy on my God.”
Kirk Franklin Gets Personal About Criticism, Faith And His Humanity
The listening session started with a Jelly Roll-assisted observe that launched the venture through an prolonged spoken-word supply layered over a soulful refrain.

Driven by heavy bass and constructing drums, the track regularly unfolded into a highly effective musical introduction, with a memorable melody reminiscent of the acquainted chorus, “I can feel it coming in the air tonight, oh Lord.”
Following the choice, the night’s host, Crystal Renee Hayslett, requested Franklin what was on his coronary heart when he created the file.
His response revealed just how much public criticism has influenced his perspective all through his profession.
“I’ve been trying to explain myself for the last 33 years,” Franklin said, reflecting on an interview with Salt and drawing comparisons between the criticism she skilled many years in the past and the scrutiny surrounding rapper GloRilla as we speak. “This felt like the right opportunity to let people know that I listen and I hear everything that is being said. I am aware. This is my humanity.”
Franklin emphasised that despite the expectations surrounding his public picture, he is still navigating life like everyone else.
“I’m doing the best I can with what I’ve been given,” he continued, describing music as an important half of sustaining his sanity.
He also referenced GloRilla’s perspective on religion, recalling her argument that if rocks and mountains can reward God, she should be ready to do the same.
From Traditional Gospel To Mental Health, Franklin Explores New Musical Territory
While the opening observe launched Franklin’s vulnerability, the next choice delivered the nostalgic gospel sound that has made him a family title.
Led by a highly effective choir, the track featured several upward key modifications, handclapping moments and affirmations of hope, including the lyrics, “Someday I’ll be better, someday I’ll be free, I won’t stop believing.”
Franklin could hardly stay seated as the recording performed. He stood, lifted his palms, recited the lyrics and ultimately started dancing and interacting with the viewers.
By the track’s conclusion, attendees were shouting in approval and rose for a standing ovation.
“I did that on purpose because I wanted something that people connected with,” Franklin defined.
The power shifted again with “It Gets Better,” an upbeat, piano-driven collaboration that includes Christian music artist TobyMac.
The track opens with a light reminder to prolong yourself grace: “Please be kind to yourself just a little bit.”
Despite its energetic association, hovering soprano vocals and uplifting key change, the file carries a deeper message about psychological well being.
“That song was my attempt to find a space to talk about mental health,” Franklin defined. “I’ve had my own journey with anxiety and depression.”
He also addressed how certain spiritual environments can create lasting emotional wounds.
“Living up to the religious standards can create psychological trauma,” Franklin said, recalling how younger girls in his childhood church could be publicly shamed for turning into pregnant while the males concerned escaped comparable accountability.
“Can you imagine the trauma?” he requested.
Kirk Franklin Brings Church To The Listening Room
The playback continued with “It Is Well,” that includes gospel singer Isaac Carree, who was also in attendance.
Recorded with a dwell viewers, the choice opened with crowd cheers before electrical guitar, bass and drums established an infectious rhythm.
Its association supplied loads of alternatives for listeners to clap alongside, while an prolonged vamp introduced the track to an explosive end.
Franklin revealed that the file was devoted to someone he knew who had been recognized with pancreatic most cancers, including another private layer to the uplifting efficiency.
Another standout choice discovered Franklin embracing the sounds of the Church of God in Christ and Pentecostal worship traditions.
“This is my COGIC,” he joked. “This is my attempt to try to be like y’all. This is my first time trying to write a song like this.”
Complete with horns, organ, a fast tempo and enough rhythmic power for tambourines and reward dancing, the track introduced a distinctly conventional church really feel to the room.
The repeated affirmation “I got time” grew to become a central second as the choir’s soprano, alto and tenor sections delivered their own responses.
Davido Joins Kirk Franklin For An Afrobeats-Inspired Collaboration
Among the night’s ultimate choices was “Hope in You,” a collaboration with Afrobeats famous person Davido.
Expected to arrive as a single alongside the album’s Oct. 30 launch, the observe blended Franklin’s gospel influences with a up to date Afrobeats sound.
A gentle bass rhythm anchored the uplifting manufacturing, while Davido delivered a melodic verse and joined the choir on the refrain.
The mixture of fashionable vocal results, catchy melodies and danceable instrumentation gave the file a youthful enchantment with out abandoning its faith-centered message.
With two choices from the venture already accessible to listeners, the Atlanta playback offered an early introduction to several extra songs and the musical vary Franklin is exploring.
Kirk Franklin Encourages Emerging Artists To Choose Authenticity Over Trends
After the music concluded, Franklin opened the flooring for an viewers Q&A, providing perception into the album’s title and recommendation for aspiring musicians.
According to Franklin, I AM WHAT I AM speaks for itself, reflecting his willingness to embrace his identification rather than constantly clarify it to others.
When requested what rising artists should prioritize while establishing their careers, he inspired them to resist the strain to observe what is standard.
“More than anything, there’s a level of authenticity that you can’t be afraid to show in a time where people stay close to what is safe,” Franklin said. “You have to be risky for your own sake. You don’t wanna make something that may work a little bit but now you’re stuck making something that isn’t you. That is a creative hell.”
His recommendation finally centered on constructing a profession that stays true to the individual creating the music.
“Start off very true and build your audience slow. Don’t ride the trends because you don’t know when they’re coming.”
The night wrapped shortly after 9 p.m., with Franklin remaining on-site to take images and join with followers and attendees.
For an artist whose music has accompanied generations through worship, celebration and private hardship, the listening session supplied more than a preview of another gospel album. It offered a glimpse into the humanity behind a voice that has helped form up to date gospel music for over three many years.
With I AM WHAT I AM arriving Oct. 30, Franklin is making it clear that after 33 years in the trade, he still has more of himself to share.
For listeners curious: he’s letting the music do the explaining.
The publish Kirk Franklin Gives Atlanta An Exclusive First Listen To ‘I AM WHAT I AM,’ Talks Mental Health, Musical Authenticity And Finding His Voice After 33 Years [Exclusive] appeared first on Bossip.
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